UNFI & Satellite
UNFI has partnered with Satellite to bring smarter, real-time sales tools to brands and retailers — helping great products reach shelves with more clarity and less friction.
UNFI & Satellite
UNFI has partnered with Satellite to bring smarter, real-time sales tools to brands and retailers — helping great products reach shelves with more clarity and less friction.


















The Swiss-Army knife of CPG
One sales coordinator. All of CPG
Brands
Your team gets instant answers on specs, item codes, and availability, no internal back-and-forth.
Brands
Your team gets instant answers on specs, item codes, and availability, no internal back-and-forth.
Brokers
Sound like an expert on every brand you rep. Any question, the answer's at your fingertips.
Brokers
Sound like an expert on every brand you rep. Any question, the answer's at your fingertips.
Merchandisers
Spot a shelf gap, pitch the store manager, and answer their questions on the spot.
Merchandisers
Spot a shelf gap, pitch the store manager, and answer their questions on the spot.
Distributors
Get instant answers on product availability and turn them into a ready-to-pitch sell sheet.
Distributors
Get instant answers on product availability and turn them into a ready-to-pitch sell sheet.
Retailers
Buyers ask Sally about brands and products, or request samples, just by sending an email.
Retailers
Buyers ask Sally about brands and products, or request samples, just by sending an email.
Investors
Track new products, distribution wins, and pipeline across every portfolio brand on Sally.
Investors
Track new products, distribution wins, and pipeline across every portfolio brand on Sally.
Customer Impact
Built for brands scaling distribution
“The first time a Dynamic Sell Sheet was shared with me, my immediate response was, ‘Why isn’t this what I get from every brand?’”
Trei Campbell
Chief Merchandising Officer at Woodlands Market

Testimonials
Trusted by CPG leaders
The first time a Dynamic Sell Sheet was shared with me, my immediate response was, ‘Why isn’t this what I get from every brand?’

Trei Campbell
Chief Merchandising Officer at Woodlands Market
Using Satellite at Expo West lets our team focus on what they do best—building real relationships with buyers, starting with information they can trust.

Dee Dee McCoy
Director of Omnichannel Marketing at Chomps
Working with Satellite and the tools they’re introducing improves the way and speed with which our retail customers can get products onto shelves.

Meagan Kessel
Vice President at UNFI
The first time a Dynamic Sell Sheet was shared with me, my immediate response was, ‘Why isn’t this what I get from every brand?’

Trei Campbell
Chief Merchandising Officer at Woodlands Market
Using Satellite at Expo West lets our team focus on what they do best—building real relationships with buyers, starting with information they can trust.

Dee Dee McCoy
Director of Omnichannel Marketing at Chomps
Working with Satellite and the tools they’re introducing improves the way and speed with which our retail customers can get products onto shelves.

Meagan Kessel
Vice President at UNFI
We love how Satellite’s interactive sell sheets create a more immersive experience for buyers and partners, bringing them closer to our brand.

Juan Niño
Director of Marketing at Reelie
Sell sheets used to mean rebuilding PDFs every time pricing changed. With Satellite, they stay on-brand and update themselves. Now I spend my time designing, not formatting.

Jordan Viola
Head of Brand at Eat Just
Satellite is really valuable to Lil Bucks' sales growth and has streamlined and empowered our sales team.

Aaron Faust
Sr. Sales Director at Lil Bucks
We love how Satellite’s interactive sell sheets create a more immersive experience for buyers and partners, bringing them closer to our brand.

Juan Niño
Director of Marketing at Reelie
Sell sheets used to mean rebuilding PDFs every time pricing changed. With Satellite, they stay on-brand and update themselves. Now I spend my time designing, not formatting.

Jordan Viola
Head of Brand at Eat Just
Satellite is really valuable to Lil Bucks' sales growth and has streamlined and empowered our sales team.

Aaron Faust
Sr. Sales Director at Lil Bucks
FAQs
Got questions?
We’ve got answers.
Still have questions? Contact us at support@satellitecpg.com.
01
Who is Sally?
Sally is Satellite's AI sales coordinator for CPG brands. She answers your teams questions, pulls product specs and item codes, and generates sell sheets — all from one place.
02
What can Sally actually do?
She answers buyer questions about your brand and products, generates sell sheets on the fly, and coordinates over email. Think of her as a teammate who's read every spec sheet.
03
How does Sally know about my products?
She pulls directly from your Satellite product library, so anything you've set up (specs, imagery, pricing) is what she works from. Keep your library current and Sally stays current.
04
How does Sally work with SPINS IX-ONE?
We're integrated with SPINS IX-ONE, so if your products are in their catalog, Sally can pull that data straight into your Satellite library. No manual entry, no chasing down specs. Your product info stays accurate and your sell sheets stay current.
05
Can Sally build Dynamic Sell Sheets?
Yes. Sally generates Dynamic Sell Sheets in seconds using your product data, branding, and imagery. Specify the products and recipient, and she handles the rest.
06
Can I use Sally on my phone?
Absolutely. Sally works right from your phone, so you can answer buyer questions, pull product info, or spin up a sell sheet whether you're at a trade show, in an Uber, or walking the aisles at Expo West.
01
Who is Sally?
Sally is Satellite's AI sales coordinator for CPG brands. She answers your teams questions, pulls product specs and item codes, and generates sell sheets — all from one place.
02
What can Sally actually do?
She answers buyer questions about your brand and products, generates sell sheets on the fly, and coordinates over email. Think of her as a teammate who's read every spec sheet.
03
How does Sally know about my products?
She pulls directly from your Satellite product library, so anything you've set up (specs, imagery, pricing) is what she works from. Keep your library current and Sally stays current.
04
How does Sally work with SPINS IX-ONE?
We're integrated with SPINS IX-ONE, so if your products are in their catalog, Sally can pull that data straight into your Satellite library. No manual entry, no chasing down specs. Your product info stays accurate and your sell sheets stay current.
05
Can Sally build Dynamic Sell Sheets?
Yes. Sally generates Dynamic Sell Sheets in seconds using your product data, branding, and imagery. Specify the products and recipient, and she handles the rest.
06
Can I use Sally on my phone?
Absolutely. Sally works right from your phone, so you can answer buyer questions, pull product info, or spin up a sell sheet whether you're at a trade show, in an Uber, or walking the aisles at Expo West.